The Beach House Project – March 2017

What do you get when you put 14 creative entrepreneurs under one roof for seven days, sharing space and doubling up in one bed room? – As the next few posts roll out you are going to find out! I…

What do you get when you put 14 creative entrepreneurs under one roof for seven days, sharing space and doubling up in one bed room? – As the next few posts roll out you are going to find out! I…

I am thrilled to start this new year with a give away. And it’s not just one but SIX !! Yes, there are six slings to be won from the signature ArtByAarohi Collection. The rules are very simple. If you…

The Fusion Projects was launched last year and the very first one was with Glasshopper. At the exhibition for the launch of the new jewellery line, I had the pleasure of meeting Meghna who unbeknown to me is a writer…

Learning new things. Pushing the envelope as it were is something I want to do a lot more of this new year. Without conscious thought last year got all muddled up in production and the ArtByAarohi label line. It took…

The next in the series of The Fusion Projects is with motorcycle company – Royal Enfield. Although the project came to me many months ago I started work on it only in August end. But as they say everything happens…

Your response to the Jhola bags has been so heart warming. To have every piece sold out in a matter of hours or at best a couple of days makes all the hard work I put in so worth while!…

I won! And the best part – I had no clue that I was even in the running! Some one from YourStory wrote to tell me that they had nominated my name for an award and that someone from the…

The only time in a year that I make sweets for a festival is Diwali. Don’t get me wrong, I always have sweets, cakes and other (healthy) sinful stuff that I make for my home- I do have two growing…

Here is a video we made documenting the process for the first collection of jewellery for The Fusion Projects with Glasshopper. You can also read a little about the same here.

The first in the series of The Fusion Projects is with stained glass studio – Glasshopper. It’s been 6+ months in the making but the thought actually has been brewing in my mind for almost four years. Jewellery. I have…