The ‘way’ to do it

This post was originally written over a year ago in response to another post I had writen for my friend Vineeta. Vineeta Nair needs no introduction on this blog. My regular readers will remember her from this post. She has…

This post was originally written over a year ago in response to another post I had writen for my friend Vineeta. Vineeta Nair needs no introduction on this blog. My regular readers will remember her from this post. She has…

I get asked this question at least once a day on an average – Why did I choose to make jewelry with wood, textile and elements of stained glass ( for the first edition) when I could have used semi-precious …

Insert here… In an earlier post I mention this black kurta that could probably replace me at events. What probably cannot be stressed enough is just how much this kurta has seen and been through with me. It is almost…

This black kurta in so many ways is me. It has been a constant companion over the last five odd years. It has seen much and been through much. In fact a few months ago I was invited to an…

The regular ‘spiel’ The ‘real’ truth is that it is all true. Here are the biggest set of reasons why you should buy an ArtbyAarohi product: It is all true. It really is!

I got an email the other day from Kedar Nimkar asking to speak to me. He wanted to do a podcast related to my work. I said sure and then googled the site Audiogyan. And truth be told I got…

Sashiko (刺し子, literally “little stabs”) is a form of decorative reinforcement stitching (or functional embroidery) from Japan. … The white cotton thread on the traditional indigo blue cloth gives sashiko its distinctive appearance, though decorative items sometimes use red thread.…

August 2017. It’s exactly one year since we launched The Fusion Projects. It seemed a good time to write this post. To commemorate, to celebrate and to share a few learnings with you all. I was all of 19 when…

For the last few months I have had this image as my desktop wallpaper. And trust me when I say it gives me clarity and resolve every time I look at it. I am a nice person. I am not…
Yes. You read that right. Announcing our first ever sale! – its a flat 20% off on all ArtByAarohi Label products on www.artbyaarohi.com Why? and Why Now? Let me give you the simple answer first. Just because. And now a…