The Poonchh Collection

This last year has been tumultuous on many levels…

So much has happened both personally and professionally. Many new ideas have formed, some got rejected along the way and some others got further crystallized.  One of the things I want to focus on over and above my usual work, is to do something where I give back. I am all for helping out and paying it forward. I don’t have money lying around to give away but I do have some skill that can be used to generate funds to help those less fortunate (at this moment in time) but more in need.

I am happy to announce the launch of a brand new collection – an effort to help out and not give a hand out.

It will go on sale on the 10, 11 and 12 of Feb, 2012 at the

100 Ft Boutique Bar Restaurant

777/i, Near Satyapaul, Opp New Horizon School,
HAL 2nd Stage, 100 Ft Road, Bangalore, Karnataka 560 038

Why stray dogs?

I love dogs.
Given how difficult it is for me to keep a dog right now, I do the next best thing. I live vicariously through the lives of other friends who have dogs. One such friend who in fact inspired this collection and brought to my notice the plight of the stray dog is Rakesh Shukla.
Please read about the wonderful work that he is doing on I have painted his portrait before here and here. My interaction with him led me to do a little active study online and try an better understand the situation of the Indian stray dog… and I don’t like what I see.

I learnt about the many tales of hardship a stray dog goes through with life on the street, apathy from organizations and general lack of awareness to their needs. And I feel that a more comprehensive program for spaying and neutering will go a long way in helping a stray dogs life on the street. So, I decided to start doing my part to help out by collecting funds towards the cause of the stray dog.

I have had the opportunity to extend support to others earlier. Those endeavors I am happy to say were successful. You can read about them here, here, here  and here.

Please bear with me while I take you through an interesting journey over the next few weeks. I hope to engage you, educate you, thrill you, in some cases make you smile and in others say ‘ awww’.

Oh! and at the end of it- I hope some of you also say” I just have to buy that…..” 🙂
50% of all profits in perpetuity
from the sale of this collection will go to support the stray dogs.

I will give you sneak peaks into this collection for dogs and the details on the exhibition to come over the next few weeks. I will also put up a catalog online closer to the date of the exhibition.

(Update– You can see the collection here).

I leave you with the first clue… but be warned – Blink and you’ll miss it!

7 thoughts on “The Poonchh Collection

  1. Gagan says:

    I think what you’re doing is wonderful! Best of luck!

    PS: now is it the bag or the heels? That was all I could discern in the clip? whatever it is, hope it rakes in big money for the poonchh-walas. 🙂

    • aarohi says:

      Hi Parul,
      Thank you for your words of appreciation 🙂 The issue is that this is a limited edition collection. So there are only 4-5 pieces of each design. Trying to manage inventory in two places- simultaneous online and offline sale would be a nightmare to handle. The catalog will go up in a day or so but the sale will only happen in 100Ft Boutique for the three days. After that, I hope to put the remaining stock for online sale too. If there is something that you really like, I would recommend that you get a friend to pick it up for you 🙂
      I hope you understand.

  2. Deborah says:

    I think your Poonch collection is fabulous. YOu used to have the prices on line and that was useful. Also loved your cushion covers and wonder why they are no longer available? Please sell this stuff on line (or in Delhi). Debbie

    • Aarohi Singh says:

      Thank you for your kind words Deborah!!
      The earlier list with prices was a catalog of the earlier stock. All of that sold out. Post which I did make one more round of cushion covers, they never made it to the site!! Sold out too… I am working on a new edition and will put it up as soon as they are ready. DO check back.:-)

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